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Home / Glossary / Third-party marketer

Third-party marketer

A firm marketing funds to investors for compensation, generally required to be a registered broker-dealer in the US where it solicits.

Third-party marketer — A firm marketing funds to investors for compensation, generally required to be a registered broker-dealer in the US where it solicits.

Third-party marketers are functionally similar to placement agents in what they do, but the term is used more specifically in some corners of the industry for firms marketing multiple funds concurrently across a broader roster, rather than being engaged for a single dedicated raise.

Frequently asked questions

Is a third-party marketer regulated?
Generally yes — firms marketing funds to investors for compensation are typically required to be registered broker-dealers where they solicit investment.
How is a third-party marketer different from capital introduction?
A third-party marketer actively solicits and often negotiates on the fund's behalf as a registered broker; pure capital introduction facilitates access and relationships without the solicitation and negotiation role.

Nothing on this page is legal, tax, or investment advice. SeRuM is not a registered broker-dealer, not a placement agent, and not an investment adviser.

Related

Placement agentAn intermediary engaged to raise capital for a specific offering, typically compensated asTail provisionA clause entitling an intermediary to compensation on capital closing after an engagement Broker dealer rules and findersRelated reading.

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