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Home / Glossary / Placement agent

Placement agent

An intermediary engaged to raise capital for a specific offering, typically compensated as a percentage of capital committed and usually a registered broker-dealer.

Placement agent — An intermediary engaged to raise capital for a specific offering, typically compensated as a percentage of capital committed and usually a registered broker-dealer.

Placement agent fees and exclusivity terms are both genuinely negotiable, and the tail provision — the period after an engagement ends during which a fee can still be owed on capital from investors introduced during it — is worth as much attention as the headline percentage.

Frequently asked questions

How much do placement agents typically charge?
Commonly a success fee of 1-3% of capital raised, often plus a retainer, though it varies significantly by fund size, strategy and market conditions.
Are placement agents regulated?
Yes — placement agents engaged to solicit investors for compensation are generally required to be registered broker-dealers in the US.

Nothing on this page is legal, tax, or investment advice. SeRuM is not a registered broker-dealer, not a placement agent, and not an investment adviser.

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Entity type, target size, timeline. That's enough for us to tell you quickly whether we can help — and to say so plainly if we can't.