Independent capital introduction · Est. 2024
Capital finds the right door when someone opens it.
SeRuM introduces hedge funds, private equity and venture firms, real estate sponsors and established private companies to investors whose mandates actually match what they're raising. Independent of any prime broker — so access isn't priced off your trading volume.
Beyond a warm introduction
Built for the mandates that don't fit a standard raise.
Most introductions are straightforward. The harder work — and where we spend the most relationship capital — is structuring access for the mandates that aren't.
Co-investment structuring
Matching managers who need anchor capital with investors who want direct, deal-level exposure — and the allocation discipline that keeps both sides coming back.
Continuation vehicles & secondaries
Introductions to secondary buyers who understand GP-led transactions, and the governance a credible one requires.
Institutional & sovereign coverage
Relationships that don't respond to cold outreach — reached through people who already have standing with them.
Cross-border placement
Introductions structured around the marketing rules of the jurisdiction the investor actually sits in, not the one you're raising from.
SMA & managed account access
For allocators who want a mandate on their own terms — full transparency, bespoke limits — not a fund's standard terms.
Emerging manager platforms
Placement into dedicated programs built specifically to underwrite managers institutions wouldn't otherwise consider.
Services
Six services that run together, not separately.
Fundraising isn't a sequence of products. Positioning shapes targeting, targeting shapes the introduction, and the feedback from one meeting changes the next.
Capital introduction
Warm, contextualised introductions to named investors with allocation authority — matched on mandate, ticket size, geography and stage before anyone gets a call.
Investor networking
Durable relationships built with allocators who aren't deploying today but are likely to matter in your next vintage. Relationships built early convert faster later.
Fundraising support
Positioning: what you're actually selling, to whom, and why now. Including the objections a sophisticated allocator will raise, answered before you're asked live.
Investor matching
Precision over volume. One introduction to an allocator with a live mandate in your sector beats fifty to investors with no fit.
Fund marketing
Pitch decks, tear sheets, DDQ responses, track record presentation and data room organisation. Introductions fail on weak materials more often than weak strategy.
Investor facilitation
Scheduling, follow-up, and momentum through diligence — plus honest feedback on where a conversation actually stands. Allocators are polite; we tell you what they said.
Who we serve
Built for the managers traditional cap intro leaves behind.
Rising compliance costs have pushed the major prime brokers toward larger funds. Smaller and newer managers struggle to be onboarded at all, let alone to receive meaningful introduction support.
Hedge funds
Long/short equity, credit, macro, quantitative and multi-strategy — with particular attention to managers below the threshold prime brokerage teams prioritise.
Private equity & venture
First-time funds, spin-outs, and established sponsors raising subsequent vintages or broadening their LP base.
Real estate
Single assets, programmatic joint ventures, discretionary funds and recapitalisations across commercial, residential, industrial and specialty.
Private companies
Established businesses raising growth equity, structured capital or minority stakes without a full placement agent mandate.
Process
Five steps. We tell you at step two if we can't help.
Declining early is more useful to a manager than an engagement that quietly goes nowhere.
Discovery
The strategy, terms, track record, raise size and timeline — and what you've already tried and where it stalled, which is usually the most informative part.
Assessment
Whether we can actually help. If your raise isn't fundable in its current form, or we lack coverage in your investor universe, we say so here.
Positioning
Narrative and materials against what allocators in your target segment expect. Short if you arrive prepared, longer if you don't.
Targeting
A named list matched on mandate, ticket size, stage, geography and current deployment — agreed with you before any outreach.
Introduction
Warm introductions, scheduling support, and candid feedback through diligence. Once introduced, the relationship is yours.
Straight answers
What we will and won't tell you.
Capital introduction is a top-of-funnel activity. Conversion from first meeting to commitment is low across the entire industry, and any firm promising otherwise is selling you something.
What we control is the quality and relevance of the meeting. What happens inside it is yours.
We are independent
Not attached to a prime broker, so access to our network is not priced off your trading volume, your custody arrangements, or your revenue contribution to somebody's balance sheet.
We are selective on both sides
We turn away mandates we cannot serve and we do not push unsuitable opportunities at investors. An allocator who takes our call twice is worth more than one who takes it once.
We work with emerging managers
The segment most underserved by traditional capital introduction is the one we were built for.
Common questions
Frequently asked
What is capital introduction?
Capital introduction, or cap intro, is the practice of connecting fund managers and private issuers with prospective investors. The introducer creates access and relationships but does not solicit investments, negotiate terms or close allocations — those remain with the manager and the investor.
Do I need a prime broker to access capital introduction?
No. Capital introduction was historically bundled into prime brokerage, which is why smaller managers were effectively excluded. Independent firms such as SeRuM operate outside that model, so a prime brokerage relationship is not a prerequisite.
Does SeRuM work with emerging and first-time managers?
Yes. Emerging and first-time managers are a core part of our client base, precisely because they are the segment least served by prime brokerage capital introduction teams, which concentrate on the largest funds.
How long does capital raising take?
Longer than most managers expect. Institutional allocators frequently run diligence over six to eighteen months, and first-time funds sit at the longer end of that range. Family offices and private investors can move considerably faster.
What does capital introduction cost?
Fee structures vary by mandate, raise size and scope of work. SeRuM discusses engagement terms directly once it has established that it can genuinely help. Contact [email protected] for specifics.
Is SeRuM a broker-dealer or a placement agent?
No. SeRuM is not a registered broker-dealer and not a placement agent. We provide introduction and networking services, and do not offer or sell securities, solicit investments, negotiate terms or provide investment advice.
Next step
Tell us what you're raising.
Entity type, target size, timeline. That's enough for us to tell you quickly whether we can help — and to say so plainly if we can't.